Netsuite for E-commerce Case Study

Netsuite for E-commerce

Client:

E-commerce (Lifestyle Products)

Requirement:

Netsuite for E-commerce

Objectives

An emerging lifestyle products brand was experiencing rapid online growth, but their backend systems weren’t keeping up. From high cart abandonment rates and inaccurate inventory to delayed fulfillment and returns, operational inefficiencies were holding back customer satisfaction and revenue potential. To solve this, SoftArt implemented a fully integrated NetSuite for E-commerce solution. By connecting Magento to NetSuite via Celigo, automating fulfillment workflows, and streamlining payments and returns, we transformed their fragmented system into a real-time, revenue-generating engine. Today, this brand processes orders within 24 hours, has full visibility into inventory, and offers smooth return and refund experiences, all from a single, automated platform

Challenges

  • High Cart Abandonment Rates due to slow order confirmation and lack of real-time stock updates.
  • Disjointed Inventory Systems resulting in overselling and customer dissatisfaction.
  • Manual Order Fulfillment causing processing delays and fulfillment errors.
  • Disconnected Payment & Shipping Systems, leading to customer service delays.
  • Inefficient Refund and Return Processes that increased support team burden and response times.

Solutions

To address these challenges, SoftArt deployed a fully integrated NetSuite for Professional Services solution designed to unify operations and improve financial accuracy.

Key Initiatives Included:

  • Automated Time and Expense Management – SoftArt configured NetSuite's Time & Expense module to capture employee hours and project-related costs in real time. This eliminated manual entry errors and helped ensure all billable work was accounted for.
  • Milestone and Percentage-Based Billing – Billing was aligned with project delivery using milestone-based and progress-percentage triggers, improving cash flow and billing transparency.
  • Revenue Recognition Automation – Real-time revenue recognition rules were applied to ensure financial compliance and align revenue tracking with actual service delivery.
  • Project Profitability Dashboards – Custom dashboards were created to track margins by client, project, and resource. This gave leadership the insights needed to plan more effectively and control profitability.
  • Streamlined Approval Workflows – Automated workflows were implemented for timesheet submissions and invoice approvals, reducing turnaround times and administrative workload.
solutions

Results

45% Increase in Billing Accuracy through automated time tracking and invoicing.

Real-Time Visibility into Project Margins for each client and engagement.

Fully Automated Invoicing and Timesheet Approval, saving 20+ hours per week.

Improved Revenue Recognition and Compliance, supporting faster month-end close.

Don’t Wait – Empower Your E-commerce Business with Intelligent Automation

SoftArt has over two decades of ERP and integration expertise, with a specialized focus on NetSuite for E-commerce. We help high-growth brands turn disconnected systems into seamless digital operations — from webstore to warehouse to wallet.

Whether you're battling fulfillment delays, inventory confusion, or refund chaos — we’ve got your back.
Ready to transform your e-commerce operations into a fast, frictionless experience?

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